Bringing Dining Out Back in Style: Eatcosys Reignites the F&B Industry with New Initiatives
2022-02-10 /09:02 pm
Kuala Lumpur, 4 January 2022 - Eatcosys, homegrown retail technology solutions provider, is on a mission to reignite the local Food and Beverage (F&B) industry through the introduction of several new initiatives that will spur growth and generate additional revenue for F&B operators as they begin to fully open back up.
Malaysia’s F&B segment reported a 14% or RM1.9 billion decline in the third quarter of 2021 compared to Q3 last year due to various restrictions necessitated by the COVID-19 pandemic. Consumers rarely ate out, visited supermarkets or other F&B outlets, choosing instead to turn to online food platforms and grocery shopping in massive volumes. In order to revive the F&B industry, Eatcosys has launched the Malaysians Eat Out 1.0 (MEO 1.0) campaign, which incentivises Malaysians to dine in a selection of F&B outlets.
Sparking the Comeback of Casual Dining
Under the campaign, Eatcosys has rolled out a wide range of attractive F&B vouchers, accessible through the new FoodAdvisor mobile app. FoodAdvisor is a popular food listing and discovery online platform.
“With the restrictions easing nationwide, we are confident that MEO 1.0 and the FoodAdvisor mobile app will re-energise the F&B industry with more customers while addressing existing and new challenges brought by the pandemic. We hope to spark the comeback of casual dining by offering great deals to consumers and providing F&B operators with better visibility and more sales. Malaysians will also have plenty of food options to choose from, at their fingertips,” says Tham Lih Chung, Chairman and Group CEO of Eatcosys.
Value for Money Offers
FoodAdvisor mobile app users will save up to RM1,000 by purchasing and redeeming the Thousand Happiness Bundle Voucher package priced at RM19.90. Users need only pay when they purchase the voucher packages. With new merchants added every single day, users will have plenty of options to choose from with special discounts of up to 40%.
With over 9,000 merchants online, users will have the opportunity to discover delicious new eats through the app and savour dishes at the best restaurants and cafes in their preferred areas at discounted rates. Eatcosys’ new campaign is set to open fresh revenue streams for restaurants by driving brand awareness and visibility digitally, via the new FoodAdvisor app. Aside from a rating feature, the app also allows users to share their favourite dishes and F&B outlets with their communities.
Tham further adds “The customers are now more prudent and wiser in their spending habits. People today are looking for more products that offer real value. With the FoodAdvisor app, customers will have a whole world of food and restaurants to discover. Similarly, F&B owners are now more readily discoverable to the millions across Malaysia.”
Through the new app, one can seamlessly connect with their favourite F&B merchants, be it for lunch reservations, catering or even delivery service. Launched in 2014, the FoodAdvisor website is one of the many integrated services under Eatcosys. Amplifying the visibility of F&B brands by tapping into this huge consumer base, the service is now more accessible and easier to use through the new FoodAdvisor mobile app.
To commemorate the launch of the mobile app, there will also be a Facebook Live session with local celebrity chef, Abang Brian and Rhys William on the 12 January at 9PM. Open to all, there will also be a tonne of goodies giveaway during the session. All in-store merchants will be adhering to the proper Standard Operating Procedures (SOPs) to ensure the well-being of both customers and staff.
Eatcosys, established in 2020, provides an integrated platform with a suite of end-to-end retail and digital solutions to support the retail and F&B players in addressing their respective operational needs, such as sales statistics, events statistics, food orders, financial funding, and kitchen supplies.
For more information about the FoodAdvisor app, MEO 1.0, and Eatcosys’ latest initiatives, kindly visit eatcosys.com.