Eatcosys reignites the F&B industry by bringing dining out back in style

2022-02-10 /09:02 pm

EATCOSYS, a home-grown retail technology solutions provider, is on a mission to reignite the Malaysian food and beverage (F&B) industry through the introduction of several new initiatives that will spur growth and generate additional revenue for F&B operators as they begin to fully open back up.

Malaysia’s F&B segment reported a 14% or RM1.9 bil decline in 3Q 2021 compared to the same period in 2020 due to various restrictions necessitated by the COVID-19 pandemic. Consumers rarely ate out, visited supermarkets or other F&B outlets, choosing instead to turn to online food platforms and grocery shopping in massive volumes.  

In order to revive the F&B industry, Eatcosys has launched the Malaysians Eat Out 1.0 (MEO 1.0) campaign which incentivises Malaysians to dine in a selection of F&B outlets.

Under its campaign, Eatcosys has rolled out a wide range of attractive F&B vouchers, accessible through the new FoodAdvisor mobile app. FoodAdvisor is a popular food listing and discovery online platform.

“With the restrictions easing nationwide, we are confident that MEO 1.0 and the FoodAdvisor mobile app will re-energise the F&B industry with more customers while addressing existing and new challenges brought by the pandemic,” enthused Eatcosys chairman and group CEO Tham Lih Chung.

“We hope to spark the comeback of casual dining by offering great deals to consumers and providing F&B operators with better visibility and more sales. Malaysians will also have plenty of food options to choose from at their fingertips.”

FoodAdvisor mobile app users will save up to RM1,000 by purchasing and redeeming the Thousand Happiness Bundle Voucher package priced at RM19.90. Users need only pay when they purchase the voucher packages. With new merchants added every single day, users will have plenty of options to choose from with special discounts of up to 40%.

With over 9,000 merchants online, users will have the opportunity to discover delicious new eats through the app and savour dishes at the best restaurants and cafes in their preferred areas at discounted rates. Eatcosys’ new campaign is set to open fresh revenue streams for restaurants by driving brand awareness and visibility digitally via the new FoodAdvisor app.

Aside from a rating feature, the app also allows users to share their favourite dishes and F&B outlets with their communities.

Through the new app, one can seamlessly connect with their favourite F&B merchants, be it for lunch reservations, catering or even delivery service.  

Launched in 2014, the FoodAdvisor website is one of the many integrated services under Eatcosys. Amplifying the visibility of F&B brands by tapping into this huge consumer base, the service is now more accessible and easier to use through the new FoodAdvisor mobile app.

To commemorate the launch of the mobile app, there will also be a Facebook Live session with local celebrity chef, Abang Brian and Rhys William on Jan12 at 9pm.  

Open to all, there will also be a tonne of goodies giveaway during the session. All in-store merchants will be adhering to the proper standard operating procedures (SOPs) to ensure the well-being of both customers and staff.

Established in 2020, Eatcosys provides an integrated platform with a suite of end-to-end retail and digital solutions to support the retail and F&B players in addressing their respective operational needs, such as sales statistics, events statistics, food orders, financial funding, and kitchen supplies. – Jan 4, 2022